Posts By: rvm
CLIP 6 Enterprise Case Study: The Perfume Bar
11 mins 31 secs S’Amuser is a bold experiment in retailing. They offer customers the chance to blend their own perfumes and plan to launch franchises all over the country.
CLIP 7 Enterprise Case Study: Ecover
10 mins 21 secs Is it possible to be green and make a profit? Ecover make cleaning and washing products without petrochemicals which, they say, damage the environment.
CLIP 8 Internet Enterprise: Glasses Direct
10 mins 34 secs Three years ago Jamie was in university. Today he’s the boss of a £3 million company. The secret of his success – selling glasses online.
CLIP 9 Internet Enterprise: Website Designers
13 mins 56 secs Fed up of working for someone else, Jill and Jonathan set up web designers Futurate. But things haven’t been easy – they almost went bust early on.
CLIP 10 Financing A Start-Up: Climate Cars
5 mins 45 secs Nicko Williamson funded green taxi Climatecars with money from family, friends and “business angels”. But has he given away too much of the ownership?
CLIP 11 Marketing Mix: The Product
12 mins 34 secs So what’s the secret of a successful product? Case studies include Innocent Drinks’ smoothies, Tossed’s salad bar service and Arcam’s upmarket DVD player.
CLIP 12 Place: The Tossed Approach
11 mins 09 secs Critical to the marketing of the Tossed salad bar chain are its high street outlets. Bold design thinking helps them stand out from the crowd.
CLIP 13 Promotion: The Innocent Way
7 mins 20 secs Innocent Drinks’ novel approach to advertising. Home-made TV ads and print ads with cheeky messages illustrate its “homely, honest” style.
CLIP 14 Product v Market Oriented: The Brompton Bicycle
10 mins 04 secs Brompton Bicycle’s marketing manager wants them more “market-focussed”. But a commitment to engineering remains key to its success.
CLIP 15 Marketing Dilemmas: Falling Profits
11 mins 57 secs What should computer firm Logical Friends do about falling profits? Cut sales costs, buy a competitor – or axe the MD’s internet café project?
CLIP 16 Cash Flow Gamble
5 mins 19 secs Salad bar chain Tossed is chasing growth – but will it run out of cash? Risk-taking boss Vincent McKevitt has a critical meeting with his business advisor.
CLIP 17 Cash Flow: Why Cash Is King
4 mins 51 secs How to do a cash flow forecast – and the critical importance of predicting the maximum cash deficit. Get it wrong and the business may go bust!