Posts By: rvm
Medieval Life 1: Two Families
30 mins, 2002 A unique, comic and ultimately tragic insight into how two different families lived in medieval times. On the eve of the outbreak of the Black Death, the local lord of the manor shows us around the manor house. We learn about their way of life, ambitions and views on society. At the… Read more »
Medieval Life 2: The Black Death
32 mins, 2002 This film is a gripping and grizzly evocation of the devastation wrought by what was probably Britain’s worst ever disaster: the Black Death of 1348. The film explains the different kinds of plague, bubonic and pneumonic, and covers in graphic terms the terrible suffering which it brought to its victims.Powerful reconstruction brings… Read more »
Medieval Life 3: Religion, Medicine and Women
30 mins, 2002 An exploration of three key aspects of medieval life. Villagers describe a world of startling strangeness to modern minds. 1. RELIGION: The church, and its priests, were of a kind we would not recognise today. It had huge power over peoples’ lives. Before the world of science and rationalism, the threat of… Read more »
The Norman Conquest 3: After The Battle
23 mins, 2002 The Battle of Hastings was only the start of the Norman Conquest. What happened next? How did it change Britain? This video looks at how William consolidated his grip over England: how he distributed the land among his barons, how castles were used to dominate the local population and how the fuedal… Read more »
Castles
24 mins, 2002 Castles were a key part of William the Conqueror’s conquest of England. They are quaint tourist haunts today, but when they were built they were symbols of oppression.This video explains why the castles were built, where they were built and how they worked. Using Rochester castle as its key example, this video… Read more »
Who Cares About The Weather?
28 mins, 2002 A lively introduction to the subject of weather and climate. The aim of this film is to inform students, but also to stimulate their interest. Why is the weather important? How does it affect our lives? The answer: a lot more than we think. The film is divided into five sections: 1…. Read more »
What Is Marketing?
32 mins, 2001 The 1950s saw the start of a consumer boom. TV enabled advertisers to enter people’s homes. Marketing became a huge industry and was defined as the “4ps”: product, price, promotion and place. But how helpful is this? You buy one product, not another. Is it because of the packaging or where you… Read more »
The Marketing Mix At Häagen-Dazs
32 mins, 2001 Paying £4.50 for a tub of ice cream was once laughable. Yet within a year of the launch of its luxury “adult” ice cream in 1992, Haagen-Dazs had 19% of the non-impulse buy ice cream market. But now the firm faces problems. Initially its sexy adverts caused a sensation. But more recent… Read more »
Marketing Holidays
25 mins, 2001 How do you market a holiday? The starting point is the holiday brochure, backed up by TV and newspaper advertising. Public relations is important but getting exposure on holiday programmes is unreliable. 54% of holidays are sold through travel agents – but that share is dropping under pressure from call centres and… Read more »
Marketing A Hotel
25 mins, 2001 The Crown Hotel, Scarborough, used to cater for wealthy holiday makers, but with the decline of British seaside, the Crown fell on hard times. In 2000 it was up for sale and falling to pieces. Then came new hope. Local businessman Richard Frank set about restoring it to its former glory. He… Read more »
The Language Of Advertising
30 mins, 2001 How does advertising work? Using a wealth of classic and modern examples, from Gibbs SR and the Oxo family to the famous Prudential campaign, this film offers a unique insight into the creative side of commerce. HOW ADS ARE MADE: The film visit the trendy St Lukes advertising agency to discover how… Read more »
Impact Of Tourism: Gambia
33 mins, 2001 Gambia seems ideal for holidays. With plentiful sunshine and long, white beaches, tourism has become a major source of income. But tourism in a developing country is a double-edged sword. Despite swelling numbers of visitors, little money ends up with local people. Holidays are run by foreign tour operators and tourists stay… Read more »