Setting Up A Small Business
39 mins, 2020 This is about two young people who set up their own high-tech business — and did it their way. Alex Eyres and Roxanna Barnard set up Sound Technologies Ltd in 2015. The business supplies and installs audio visual equipment for domestic customers and corporate clients — that includes home cinema, also sound… Read more »
Change & Disruption: An Amazon.com Case Study
28 mins, 2018 The rise and rise of Amazon.com since start-up in 1994 is the classic case study in disruptive innovation. First an on-line retailer, broadening into a platform for other sellers, Amazon has been guided by the restless spirit of its founder Jeff Bezos. Bezos thinks long term – he expects his people to… Read more »
Global Change Strategies: The Car Industry
28 mins, 2018 PART 1 INTRODUCTION Globalisation in the car industry is nothing new. By 1928, General Motors and Ford were making vehicles in 24 countries. The 50s and 60s were the golden age of US and European car makers – but that was challenged by the arrival of the Japanese in the 60s and… Read more »
Managing Change In Organisations
36 mins, 2018 PART 1 INTRODUCTION (21 mins) Change in business is nothing new – it’s the pace of change. The digital revolution has destroyed old businesses and created vast new empires. To survive, organisations must be quick to adapt – but people, generally, don’t like change. How can change be best managed? DRIVERS OF… Read more »
Google: The Trouble With Success
28 mins, 2016 Google has grown from nothing in 1998 to a multinational tech giant. We tell that story, we identify the drivers of success. Founders Larry Page and Sergey Brin didn’t want to sell advertising at first – now Google search is a giant advertising cash cow. MODEL EMPLOYER We go inside the Googleplex… Read more »
Marketing Strategy Case Studies: The Starbucks Experience
27 mins, 2015 Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. HOW DID THEY DO IT? Starbucks’ success owes a lot to the vision of its… Read more »
Marketing Strategy Case Studies: Tesco – Triumph & Tragedy
27 mins, 2015 Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true international retail giant – but by 2014 profits were falling and scandals were brewing. It seems the wheels came off the trolley…. Read more »
The Marketing Series 5: The Marketing Mix: Product Case Studies
22 mins, 2013 PART 1 (7 mins): Extension Strategies: Skoda: how did Volkswagen reinvent the Skoda brand? Famous Failures! How some brands went “a stretch too far”, including Harley Davidson perfume, yoghurt from Cosmopolitan magazine and mountain bikes from gun makers Smith & Wesson. PART 2 (9 mins): Long Lives, Short Lives, Reincarnations: The Mars… Read more »
The Marketing Series 4: The Marketing Mix: Product
31 mins, 2013 An exploration of what most marketers would regard as the most important element of the Marketing Mix:Product. PART 1 (15 mins): All About The Marketing Mix: Product. An introduction into the essentials of “product”. What is value analysis? How is it done? What is the product life cycle? How can a business… Read more »
The Marketing Series 6: The Marketing Mix: Price
35 mins, 2013 PART 1 (9 mins): Introduction to Price: Basic pricing formulas explained. Price & Income Elasticity Of Demand. Normal goods and Inferior Goods. The Price Plateau. PART 2 (11 mins): Pricing Strategies:. Cost Plus, Penetration, Predatory, Promotional pricing, plus examples. Also: psychological pricing and differential pricing. What do we mean by “skimming the… Read more »
The Marketing Series 7: The Marketing Mix: Promotion
30 mins, 2013 An exploration of a key element of the Marketing Mix: Promotion. PART 1 (15 mins): Introduction To promotion/advertising. Why do businesses promote their goods? To sell more, of course – but it’s not as simple as that. There are different reasons requiring different solutions: a different “promotional mix”. In this part we… Read more »
Responsible Corporations? Primark, RBS, The Drugs Industry
25 mins, 2012 This film looks at the ethics of three internationally known corporations. How responsible are they in terms of the environment, of our health and the way they treat the people who work for them? PRIMARK Primark is one of the most well known shops on our high streets. They sell cheap, fast… Read more »