CLIP 8 Internet Enterprise: Glasses Direct
10 mins 34 secs Three years ago Jamie was in university. Today he’s the boss of a £3 million company. The secret of his success – selling glasses online.
CLIP 11 Marketing Mix: The Product
12 mins 34 secs So what’s the secret of a successful product? Case studies include Innocent Drinks’ smoothies, Tossed’s salad bar service and Arcam’s upmarket DVD player.
CLIP 12 Place: The Tossed Approach
11 mins 09 secs Critical to the marketing of the Tossed salad bar chain are its high street outlets. Bold design thinking helps them stand out from the crowd.
CLIP 13 Promotion: The Innocent Way
7 mins 20 secs Innocent Drinks’ novel approach to advertising. Home-made TV ads and print ads with cheeky messages illustrate its “homely, honest” style.
CLIP 14 Product v Market Oriented: The Brompton Bicycle
10 mins 04 secs Brompton Bicycle’s marketing manager wants them more “market-focussed”. But a commitment to engineering remains key to its success.
CLIP 15 Marketing Dilemmas: Falling Profits
11 mins 57 secs What should computer firm Logical Friends do about falling profits? Cut sales costs, buy a competitor – or axe the MD’s internet café project?
CLIP 92 Starting Up: The Internet Business
15 mins 31 secs Spoonfed is a web-based guide to events in London, set up by two students in a basement. This is the story of how they solved the problems of starting up.
CLIP 94 Starting Up: The Fitness Business
10 mins 46 secs Penelope Fitstar is a tiny fitness business aimed at helping new mothers to get fit. But founder Louise is aiming for a global brand with franchises everywhere.
CLIP 97 HR Objectives & Strategy In Action: Part 2 General Mills
9 mins 04 secs This multinational markets famous brands like Betty Crocker & Haagen-Dazs with the help of cross functional teams and a “questioning culture”.
CLIP 131 The Pharmaceutical Business – Responsible Corporations?
14 mins 30 secs Drug companies market vital products, but stand accused of bribing doctors, harming patients and exploiting the developing world.
CLIP 132 Primark – Responsible Corporation?
15 mins 28 secs Primark is famous for cheap, fast fashion – but does this mean sweatshop conditions for workers in the developing world? Even child labour?