Managing Change In Organisations
36 mins, 2018 PART 1 INTRODUCTION (21 mins) Change in business is nothing new – it’s the pace of change. The digital revolution has destroyed old businesses and created vast new empires. To survive, organisations must be quick to adapt – but people, generally, don’t like change. How can change be best managed? DRIVERS OF… Read more »
Bloody Mary: Villain Or Victim?
63 mins, 2016 Did ‘Bloody Mary’ deserve the name? This gripping film takes us to the heart of a Tudor tragedy, with parallels to a modern world where religions are in conflict. EVIL QUEEN? Mary Tudor, daughter of Henry VIII, ruled between 1553 and 1558, was painted as the evil queen who tried restore Catholicism… Read more »
Marketing Strategy Case Studies: The Starbucks Experience
27 mins, 2015 Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. HOW DID THEY DO IT? Starbucks’ success owes a lot to the vision of its… Read more »
Marketing Strategy Case Studies: Tesco – Triumph & Tragedy
27 mins, 2015 Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true international retail giant – but by 2014 profits were falling and scandals were brewing. It seems the wheels came off the trolley…. Read more »
The Marketing Series 5: The Marketing Mix: Product Case Studies
22 mins, 2013 PART 1 (7 mins): Extension Strategies: Skoda: how did Volkswagen reinvent the Skoda brand? Famous Failures! How some brands went “a stretch too far”, including Harley Davidson perfume, yoghurt from Cosmopolitan magazine and mountain bikes from gun makers Smith & Wesson. PART 2 (9 mins): Long Lives, Short Lives, Reincarnations: The Mars… Read more »
The Marketing Series 4: The Marketing Mix: Product
31 mins, 2013 An exploration of what most marketers would regard as the most important element of the Marketing Mix:Product. PART 1 (15 mins): All About The Marketing Mix: Product. An introduction into the essentials of “product”. What is value analysis? How is it done? What is the product life cycle? How can a business… Read more »
The Marketing Series 6: The Marketing Mix: Price
35 mins, 2013 PART 1 (9 mins): Introduction to Price: Basic pricing formulas explained. Price & Income Elasticity Of Demand. Normal goods and Inferior Goods. The Price Plateau. PART 2 (11 mins): Pricing Strategies:. Cost Plus, Penetration, Predatory, Promotional pricing, plus examples. Also: psychological pricing and differential pricing. What do we mean by “skimming the… Read more »
The Marketing Series 7: The Marketing Mix: Promotion
30 mins, 2013 An exploration of a key element of the Marketing Mix: Promotion. PART 1 (15 mins): Introduction To promotion/advertising. Why do businesses promote their goods? To sell more, of course – but it’s not as simple as that. There are different reasons requiring different solutions: a different “promotional mix”. In this part we… Read more »
Motivation In Action Case Study Examples
29 mins, 2012 This film includes case studies of people with a variety of motivational problems. In each case the viewer is left to consider what the problem is and what might be done to solve it. CARLA’S LITTLE SECRET 6 mins After years of reliable service Carla is leaving her job – why? She… Read more »
Motivation Theories & Employee Participation
32 mins, 2011 How do companies try to motivate their employees? What are the theories behind motivation, and do they work in the real world? What do staff feel motivates – or demotivates – them? PART 1: A Brief Guide To Motivational Theories A better motivated workforce, most agree, is a more productive one –… Read more »
The Marketing Series 1: The Internet Revolution
31 mins, 2010 This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. HISTORY: Marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media. In the… Read more »
The Marketing Series 2: The 4 Ps & Beyond
28 mins, 2010 The four Ps of the marketing mix – product, promotion, price and place – are still seen as the basis of marketing – but how relevant are they today? Using case studies of companies large and small this film explains and explores each of the Ps. PRODUCT: Brompton Bicycle is a manufacturing… Read more »