Details

26 mins, 2004

This is a completely new film which updates the original Systems For Leisure (TV Choice 1993), but featuring the same leisure complex, Guildford Spectrum – still the UK’s largest leisure centre.

TICKETS PLEASE: In 2002 Spectrum changed over to a new ticketing system called TOREX. What benefits does it offer? What were the problems in changing over?

FINANCIAL: TOREX feeds into the centre’s financial systems. Control of money in and out of the business is as vital as ever. Also – are they making a profit?

MARKETING: Spectrum now uses a marketing research system called SPSS, which allows them to store information on customers and target them for specific promotions. E-mail is now a major marketing tool: it was non-existent in 1993. Also, the Internet, and advances in desktop publishing, have had a major impact on their marketing.

BUILDING MANAGEMENT: As in 1993, controlling the heating and air conditioning systems are vital for customer satisfaction and minimising costs. We explain developments in this area.